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Tag Archives: Marketing

Dove and the Indian Blogosphere

About Dove brand positioning, a brief history; its marketing in the sub-continent and how its taken the next leap with the blogging community in India with IndiBlogger.in

The A-Team for MBA Presentations

Tortured with PPTs while you get your dream degree? Worry not, there is a way out. Learn how to make the A-Team for your next MBA presentation and come out with flying colors.

Human Billboards

Human Billboards, the next cheapest thing after water.

The Law of Publicity and Social Media

“Strong brands are built with publicity and not advertising”. So what does that have to do with social media, and how does the Law of Publicity fit into the scheme of things? Read on.

TweetThe Tatas, have done the impossible. We almost laughed when the idea first came up, and Ratan Tata had made his plans public. There were a lot of speculations on what it would hold, since the cheapest car on Indian roads M800 had the most basic of features. What else could they strip a car [...]

The Other Side

TweetWe have been called a lot of names of late. There is an old school of thought we are so full off; the other person is always WRONG! Its hard at times to even see from the other perspective. Shit happens at times but one has to really look into what could have been the [...]

Selling on orkut: Create a business online

TweetThis is something I am doing right now (trying to speak to a guy making a sale). And I realized how effective this is to sell stuff online. So what was I doing? I got a scrap from this guy/girl (DVD Maniac) on orkut. The scrap was pretty simple. DVD titles and the price. this [...]