vinolxi » Marketing

Dove and the Indian Blogosphere

Vinni — Thu, 02 Jun 2011 19:12:45 +0000

About Dove brand positioning, a brief history; its marketing in the sub-continent and how its taken the next leap with the blogging community in India with IndiBlogger.in

The A-Team for MBA Presentations

Vinni — Mon, 13 Sep 2010 19:07:41 +0000

Tortured with PPTs while you get your dream degree? Worry not, there is a way out. Learn how to make the A-Team for your next MBA presentation and come out with flying colors.

Have You Sold on Facebook Yet?

Vinni — Mon, 06 Sep 2010 18:27:05 +0000

While there have been a huge number of Facebook fanpages, few have given a call to action to fans within the facebook framework. A look at social merchandizing, the whys and hows!

IndiScoop: The Mumbai IndiBlogger Meet

Vinni — Thu, 19 Aug 2010 22:19:48 +0000

IndiBlogger celebrated its 3rd anniversary with one of the largest blogger meets in India in Mumbai on Independence Day. Here is a behind the scene look at the Mumbai IndiBlogger Meet. Exclusive scoop on IndiSexFace, IndiZombie, IndiLove and much much more!

Royal Enfield Advertisements Over the Years

Vinni — Wed, 31 Mar 2010 19:01:10 +0000

After crawling the internet for close to an hour, here is all I could find. All these are Indian advertisements. If you find something I have missed do share the link in the comments section.

The Law of Publicity and Social Media

Vinni — Mon, 29 Mar 2010 11:22:01 +0000

"Strong brands are built with publicity and not advertising". So what does that have to do with social media, and how does the Law of Publicity fit into the scheme of things? Read on.

Paid Journalism, What’s the Big Deal?

Vinni — Thu, 25 Mar 2010 09:43:19 +0000

So What's all the hype about paid journalism? Should we even worry about it so much? Are we missing out on the larger picture? Read on.

Social Media in Three Hours

Vinni — Mon, 01 Mar 2010 05:22:41 +0000

These are the slide decks from the workshop I took in Symbiosis Institute of Business Management on social media. The classes were spread over three weeks with 2 hours each week. So it was totally 6 hours, which included 3 Hours of facilitation and 3 hours of case studies. Would appreciate feedback to improve the quality of teaching and content.

State of the Blogosphere 2009

Vinni — Wed, 24 Feb 2010 10:45:25 +0000

A snapshot of the blogosphere as aggregated by technorati.

Needs of a Social Media Junkie

Vinni — Thu, 18 Feb 2010 14:54:51 +0000

With a rut of social media companies mushrooming just about every corner of the world, its important to spend some time understanding the companies surroundings and the customer. In this post, we try to look at the needs of a social media customer.